Realistically speaking, the importance of cosmetics has increased as more and more people want to stay attractive and young. Whether perfumes, hair sprays, nail polishes, or makeup sets, cosmetics are available to enhance your appearance. But, among the different varieties of cosmetics products, makeups are one of the most in-demand because they can be used as an excellent beauty aid. They can make you feel more confident when heading out to the world.
Today, if you’re looking for the best makeup products for your needs, you’ll have the option to buy in the physical store or shop online. Fortunately, with the advent of modern innovations these days, you can quickly purchase cosmetics products in just a few clicks.
However, just like making purchases in a physical store, there are also things to consider to help you shop online. These can include:
1. Avail Beauty Box Subscriptions For The Best Products
Shopping items from your favorite makeup brands are always exciting regardless if you’re buying replenishments or new products. However, if you’d like to explore more of the beauty world, you can sign up for beauty subscription boxes with fresh skincare and cosmetic picks delivered to your doorstep monthly.
Also, some boxes might also have skincare and makeup samples in smaller sizes to help you decide on a new product before committing to a full-sized one. But, if you really want to know the essential reasons why you should prefer buying beauty subscription boxes online over picking the items one by one, then, consider the following reasons:
- Some women don’t actually know what products or ingredients to look for in order to address their skin concerns. With a package like this, they won’t have to bother reading thru reviews, comparing products, etc.
- It’s also a great way to try out new products in the market.
- If you want surprise finds, this is also a perfect choice for you since it comes with fun and excitement.
- You don’t need to spend some cash on commute or gas to purchase makeup products since providers of subscription boxes deliver the packages straight to your door. The delivery person will simply knock on your door once the container arrives at a specific date.
- It’s cheaper than buying individual makeup products because the subscription boxes are a combination of items that promote excellent user experiences. Not only that but the selection of products comes with an equal or high value as compared to buying the same things individually.
2. Look For Swatch Features and Availability
The biggest advantage of shopping makeup in physical stores is that you can swatch every product before adding them to your collection. Since you can’t see the actual product and only rely on the product images, it’s difficult to determine the exact color, texture, and finish of your desired product.
As much as possible, look for cosmetic shopping platforms that have built-in swatch features. For example, in some eCommerce stores, they use a software that allows you to take a picture of yourself wearing the exact shade of the product that you’re eyeing.
Furthermore, you can also look for social media posts, blog reviews, and makeup tutorials of cosmetic products worn by models that have similar complexion as yours and shade range as the item.
3. Determine The Right Colors With The Undertone Test
If swatching is unavailable for your chosen product, another tip is to assess your undertones to find which colors and shades will suit you best. Identifying your undertone between warm, cool, and neutral is crucial not only when choosing your makeup, but also when choosing your clothing and hair color.
Here are some ways on how to identify your skin’s undertone:
- Observe your face in natural light and focus on the skin color in your jawline.
- Wear silver and gold jewelry. Warm undertones suit gold better while silver looks best on cool undertones.
- Look at the color of veins lining your wrist. If they appear green or green-blue, you more likely have warm undertones. If your veins look blue or purple, you have cool undertones.
- After sun exposure, the reaction of your skin can also dictate your undertones. People with cooler undertones easily get a sunburn, while warm-toned individuals turn golden brown in the sun.
4. Ensure Product Authenticity and Seller Reliability
Regardless of the website you’re browsing in, it’s important to confirm the authenticity of your cosmetic products because there are too many knock-offs and subpar items today that are sold by less reputable sellers. Hence, allot some time in reading product reviews from your chosen makeup seller to determine the brand’s product quality, as well as the service quality, packaging, and delivery.
For instance, although a seller offers authentic makeup products, some customers may give low ratings due to poor packaging. If you’re ordering palettes and other fragile products, you wouldn’t want your items to arrive with any damage, so you might want to consider factors as such.
5. Search For Discount and Promo Codes
Same as physical stores, online cosmetic stores also offer discounts and promotions from time to time—almost every month. If you’re not in a hurry to purchase your makeup products, you can wait for seasonal and holiday sales to make the most out of your shopping budget. But, be wary of overspending as you might be too excited to buy more makeup due to cheaper prices.
During these sales, make sure to avoid the budget-breaking mistake of buying too much makeup that you do not even need. Moreover, be careful of choosing the right shades and if you’re uncertain, you can add one to two more shades that you prefer as well, but don’t go overboard.
Also, it’s important to plan your purchases ahead. Identify all the cosmetic products that you need and want to have, including injectable liquid gels or dermal fillers, if you want to reverse skin aging. Through planning, you’ll be able to filter out those that you don’t really need at the moment, and can be discarded from the list.
Moreover, signing up on store websites and referring your friends can also help you score rewards and incentives on your purchases, so stay tuned for updates on your favorite websites.
Conclusion
Typically, purchasing makeup products online is challenging as you’ll never know how the products would appear or react to your skin. But, by following the tips mentioned above, shopping for makeup products online can be much easier and faster.
