As a professional personal trainer, you may decide to start training people in your home. You can build a successful personal training business right inside your home. But, this means working long days, perfecting your craft, and promoting yourself as the best personal trainer. On top of that, you need to get personal trainer liability insurance. That’s because you don’t want to be held liable if a client sustains a serious injury while training in your home.
Starting and growing an in-home training business is not easy. Nevertheless, it’s still possible. You just need to know certain things before you start your venture. Here are some of the things you should know before you start training clients at your home.
Experience in Exercise and Fitness is a Must
Becoming a professional personal trainer is not just a matter of passion. To start and run a successful in-home personal training business, you need experience in fitness and exercise. You simply can’t teach what you don’t know. However, this experience can be from your life journey.
You Need Certification
You need certification to train your clients safely. To acquire this certification, you need training. This training equips you with the necessary skills for providing quality services to clients. A personal trainer is an individual who has been certified to have general fitness knowledge at varying degrees and is proficient in providing exercise and suggest diet plans.
Being a certified personal trainer will give you credibility. It’s wise to display your certificate in the room where you train your clients. Such documentation can be obtained from major authorities like the American Council on Exercise, the Aerobics and Fitness Association of America, and the National Strength and Conditioning Council.
You Need Registration
You need to register a personal training business as a limited liability company or some other entity other than a sole proprietorship. This will protect your personal property from your business assets in case you get sued.
You Need to Advertise Your Business
One of the setbacks to the success of a personal training business is the failure to advertise. Advertising your in-home personal training business is a must if you want to attract new clients. Social media is a great place to start. Most people have access to the internet and almost everybody with a Smartphone is active on social media. Therefore, use social media platforms like Twitter, Instagram, Thumbtack, Google Business, and Facebook to promote your in-home training business. You can even live-stream your classes on Periscope to reach more potential clients.
Personal Training Business Needs Insurance
Get personal trainer liability insurance from a reliable insurance company for your in-home business. Just like other certifications, display your insurance certificate in the space where you’ll be training clients. This will earn your in-home personal training business credibility. Clients will know that the involved parties are protected against the risks involved in personal training when they see your insurance certificate.
What’s more, a good insurance policy protects you against claims or lawsuits from clients. Even when you do your best to ensure maximum professionalism and safety levels, something unexpected can happen and make you face ridiculous damage claims. To ensure your protection, get a good liability insurance cover.
Know Your Target Market
Since you’ll be working from home, your target market is most likely the people in your neighborhood. But, you can narrow down your target market further. For instance, you can focus on helping senior citizens keep fit and active. You can also focus on helping runners to shape up and achieve their goals. If you plan on working with a diverse market, make sure that you remain knowledgeable about current trends in fitness. That way, you’ll avoid looking obsolete and or losing clients. Understand that different people have varying training needs. Therefore, take time to know the training needs of your clients to enhance the success of your in-home personal training business.
You Need a Business License
Technology is evolving at a very fast rate. People are upgrading their workout, enjoying the benefits of personal training anywhere, at any time. But, to run an in-home personal training business, you need a license. If you train people at your home and something happens to lead to a lawsuit, you can end up in trouble with the authorities. To avoid this, get a license to comply with the local laws.
You Need Equipment
When training people at your home, you might not factor rental expenses. However, you need the right training equipment. Personal training equipment might not be cheap. Therefore, budget for them after conducting some research.
You’ll Need Referrals
Clients’ satisfaction will be very important to the growth of your in-home personal training business. Since your target market is the people in your neighborhood, your referrals will be through word of mouth. Social media referrals will also help in the growth of your business. Therefore, make sure that your business has a good reputation in your locality.
Training clients at your home can be a lucrative venture. However, it comes with risks that necessitate getting personal trainer liability insurance. Nevertheless, with careful research and proper training, you can reap great returns from your investment.
